Publishing Opportunity
INTERVIEW WITH FOUNDER ALLEN NITSCHELM:
Listen to this May 7, 2007 interview by Don Mastrangelo, author of "Ready, Set, Sell," with Homesteader founder and publisher Allen Nitschelm. Don has a great sales program which he details in his book, and he offers a strong recommendation for The Homesteader publishing opportunity as a former local publisher in Arizona!
Listen to the call here.
and read more about The Homesteader on Don Mastrangelo's webpage at:
www.SalesHeroCentral.com and www.DonMastrangelo.com.
We strongly recommend his book to learn more about selling!
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About The Homesteader
"The Homesteader" is a monthly newspaper that is direct-mailed to new and recent homeowners. We give new homeowners a free, two-year subscription to the newspaper. Each issue includes articles of interest to newcomers, like home improvement projects, decorating tips, antiques, movie reviews, restaurant reviews, local travel, museums, and a community calendar. We help new homeowners "settle in" to their new community. Because the paper is free, we reach virtually every new homeowner household in our target circulation area, making us the most complete solution to reaching new homeowners.
What really sets us apart from other "new homeowner" services is our repetition and low cost-per-contact. We reach new homeowners repeatedly (which is critical in advertising) and our cost-per-contact is very attractive: just a few pennies per household. Most of our direct competition is 25-100x more expensive! (i.e., up to $3-$7 per contact!)
Our efficiency works well with our editorial. We are just sending ads to these new homeowners. We are providing a valuable information service that truly helps them settle in to their new community. And as they do so, they get great exposure to the local businesses that are looking for new customers!
The Opportunity
Publish a local edition of "The Homesteader" and sell advertising to the businesses in your area, helping them get their message across to all the new homeowners moving in. As a local publisher, you would hire a graphic artist and a printer to produce your paper, and might hire sales reps and telemarketers to help in your sales effort. We recommend that you run the business from your home, although you might get an office if you run multiple territories. Multiple territories might give you efficiencies in sales, marketing, graphics, and printing. Each territory consists of a number of towns or zip codes. In assigning a territory, we will discuss the local area with a prospective publisher to determine shopping patterns, county lines, natural boundaries, etc. We try to create our territories with a general population of 200,000-300,000. Mulitiple territories can be purchased with additional time to develop.
A territory for only $400 down
We are currently offering local territories on very attractive terms. Buy your first territory for only $400 down, $3,000 after six months. The first six months are on a trial basis--if you do not like the business you can return all material to us, honor the agreement, agree not to compete with our concept, and you do not have to pay the $3,000 balance due on the fee. There is also a 10% royalty on ads sold after the six-month trial period. (Some states might have slightly different fee structures, depending on local regulations. Please contact us for further details.)
Training and Support
Most training is available from our members-only website. We provide a Training and Operations Manual and other helpful training information on the website. We have a special video training section where you can get sales and editorial training by watching videos produced by HEI. Publishers that wish to visit Massachusetts for additional training may do so upon request, but we feel the online training support should be adequate for most.
The company sponsors periodic conference calls for all publishers and their interested staff and our staff is often available to help with specific questions you may have in getting started or running the business.
Once you start your business, we are available for questions and advice (within reason!) While most aspects of the business are discussed in the Manual, there are often unique problems or situations that develop locally which we are happy to advise on. Our members-only website also has resources like ads by category, an article library, sample marketing materials, and a frequently-asked-question page.
Once you get started, you will use our monthly editorial packages which contain 20-40 camera-ready articles. Articles are available on our members-only website. Previous months are also available, and many past articles are accessible in our article library. Many articles include art or photos. As part of our network, you can also sell ads into other publications in our group and earn commissions, or receive ads from other Homesteaders.
Our monthly editorial packages have all types of articles, typically including home improvement, decorating, auto buying and care, children's activities, seasonal articles, cooking, health & fitness, antiques, movie reviews, etc. Local publishers are free to publish any articles we send. In addition, most publishers develop a few local articles including community calendars, restaurant reviews, local museums, daytrips, town histories or events, etc. We also provide regional articles in areas where we can produce an article that a few local publishers can use. And most of the articles we provide are also formatted for the page as a PDF to reduce your local graphics expense.
Other support includes the use of our three-minute introductory video (which you can personalize for your local area), and some printed materials which you can purchase from HEI, like glossy presentation folders.
Take A Look
If you have sales, marketing, publishing or business experience, take a look at the low cost and high income potential of "The Homesteader" newspaper! We have a FREE information package we send out, with no cost or obligation. Included are a sample copy of The Homesteader and some marketing materials we use to sell ads in the field. To request a package, fill out the form below, or send us an email with your name, address, and phone number, or call Allen Nitschelm, President, at (800) 941-9907 ext. 11.
All of the information we mail is also available online on this website. Click on "view first package online" to see it now!
Once you get the initial package and want more information, we are happy to provide you with additional information and documents, including our Agreement and more sample copies (also at no charge). Contact us after you've received and reviewed our initial package! (And, again, the Second Package is also available online.)
Fees and terms may vary by state. Not all publishers may use our trademarks. Offer by agreement only.
If you'd like to review the information online, click here, or fill out the form below and information will be mailed to you.
If you have received or reviewed our "first package" and would like to see our "second package," click here.
For
more information on this exciting opportunity complete
and submit this form.
We will mail you the requested information shortly. If you do not receive this package within 10 days, please call us at (800) 941-9907, ext. 11, or email us at Allen@thehomesteader.com. Thanks!
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