Publishing Opportunity
INTERVIEW WITH FOUNDER ALLEN NITSCHELM:
Listen to this May 7, 2007 interview by Don Mastrangelo, author of "Ready, Set, Sell," with Homesteader founder and publisher Allen Nitschelm. Don has a great sales program which he details in his book, and he offers a strong recommendation for The Homesteader publishing opportunity as a former local publisher in Arizona!
Listen to the call here.
and read more about The Homesteader on Don Mastrangelo's webpage at:
www.SalesHeroCentral.com and www.DonMastrangelo.com.
We strongly recommend his book to learn more about selling!
Reserved/Owned
Territories
Existing Territories for Sale
Testimonials
Read comments from our readers!
Upcoming
Training Dates:
Monday, June 18 and Tuesday, June 19
Concord, Massachusetts
Investment
Range $US:
Total Initial Investment: $6,000 - $20,000
Minimum Cash Required: $400
About The
Homesteader
"The Homesteader" is a monthly newspaper
that is direct-mailed to new homeowners. We give new homeowners
a free, two-year subscription to the newspaper. Each issue
includes articles of interest to newcomers, like home improvement
projects, decorating tips, antiques, movie reviews, restaurant
reviews, local travel, museums, and a community calendar.
We help new homeowners "settle in" to their new community.
Because the paper is free, we reach virtually every new
homeowner household in our target circulation area, making
us the most complete solution to reaching new homeowners.
The
Opportunity
Publish a local edition of "The Homesteader" and sell advertising to the businesses
in your area, helping them get their message across to all the new homeowners
moving in. As a local publisher, you would hire a graphic artist and a printer
to produce your paper, and might hire sales reps and telemarketers to help
in your sales effort. We recommend that you run the business from your home,
although you might get an office if you run multiple territories. Multiple
territories might give you efficiencies in sales, marketing, graphics, and
printing. Each territory consists of a number of towns or zip codes. In assigning
a territory, we will discuss the local area with a prospective publisher to
determine shopping patterns, county lines, natural boundaries, etc. We try
to create our territories with a general population of 200,000-300,000. Mulitiple
territories can be purchased with additional time to develop.
A
territory for only $400 down
We are currently offering local territories on very attractive terms. Buy your
first territory for only $400 down, $3,000 after six months. The first six
months are on a trial basis--if you do not like the business you can return
all material to us, honor the agreement, agree not to compete with our concept,
and you do not have to pay the $3,000 balance due on the fee. There is also
a 10% royalty on ads sold after the six-month trial period. (Some states might
have slightly different fee structures, depending on local regulations. Please
contact us for further details.)
Training
and Support
We provide initial training and a training manual, plus monthly editorial packages
which contain 25-40 camera-ready articles.
Articles are available on our members-only website in a monthly package. Previous months are also available, and many past articles are accessible in our article library. Many articles include art or photos.
As part
of our network, you can also sell ads into other publications in our group
and earn commissions, or receive ads from other Homesteaders.
Two days
of training are conducted at our office in Concord, Massachusetts.
New publishers are strongly encouraged to come to Concord for
training. There is no additional charge for training (other
than your out-of-pocket expenses for travel, meals, and lodging.)
We spend
one day focused on editorial and another on sales. Prior to
training, we expect publishers to have read the pertinent sections
of the Training Manual. There is also time for general or specific
questions.
Once you
start your business, we are available for questions and advice
(within reason!) While most aspects of the business are discussed
in the Manual, there are often unique problems or situations
that develop locally which we are happy to advise on. Our members-only website also has most of the Manual online (searchable) plus other resources you can use, including examples of ads by category, marketing materials, and a frequenty-asked-question page.
Our monthly
editorial packages have all types of articles, typically including
home improvement, decorating, auto buying and care, children's
activities, seasonal articles, cooking, health & fitness,
antiques, movie reviews, etc. Local publishers are free to
publish any articles we send. In addition, most publishers
develop a few local articles including community calendars,
restaurant reviews, local museums, daytrips, town histories
or events, etc. We also provide regional articles in areas where we can produce an article that a few local publishers can use. And most of the articles we provide are also formatted for the page as a PDF to reduce your local graphics expense.
Take
A Look
If you have sales, marketing, publishing or business experience, take a look
at the low cost and high income potential of "The Homesteader" newspaper! We
have a FREE information package we send out, with no cost or obligation.
Included are a sample copy of The Homesteader and some marketing materials
we use to sell ads in the field. To request a package, send us an email with
your name, address, and phone number, or call Allen Nitschelm, President, at
(800) 941-9907 ext. 11.
Once you
get the initial package and want more information, we are happy
to provide you with additional information and documents, including
our Agreement and more sample copies (also at no charge). Contact
us after you've received and reviewed our initial package!
Fees and
terms may vary by state. Not all publishers may use our trademarks.
Offer by agreement only.
If you'd like to review the information online, click here, or fill out the form below and information will be mailed to you.
If you have received or reviewed our "first package" and would like to see our "second package," click here.
For
more information on this exciting opportunity complete
and submit this form.
We will mail you the requested information shortly. If you do not receive this package within 10 days, please call us at (800) 941-9907, ext. 11, or email us at Allen@thehomesteader.com. Thanks!
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